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After registering a trademark for music and performers using the Columbia Records logo, American music behemoth Sony Music Entertainment has indicated a desire to use nonfungible tokens (NFTs).
According to a trademark application submitted to the USPTO on August 30 covering "audio and video recordings including live musical performances certified by NFTs," trademark attorney Mike Kondoudis released the application on Tuesday.
#SonyMusic has filed a trademark application for the Columbia Records logo claiming plans to use it for:
— Mike Kondoudis (@KondoudisLaw) September 6, 2022
▶️ NFT Backed Media
▶️ Music + Podcast Production
▶️ Artist Management + Music distribution services
..and more!#NFTs #Metaverse #Web3 #Columbiarecords #Pop #Rock #Hiphop pic.twitter.com/xY7kRMgo1m
The application also covers internet entertainment, including podcasts and audiovisual recordings, marketing services, promotion, distribution, marketing, and advertising.
The latest trademark registration follows a number of earlier NFT initiatives supported by Sony Music.
An NFT market for digital art called MakersPlace received $30 million in Series A funding in August from a number of well-known businesses, including Pantera Capital, Bessemer Venture Partners, Coinbase Ventures, and Sony Music Entertainment.
The music label partnered in March with Universal Music Group and NFT marketplace Snowcrash, both of which are based in Solana, to issue NFT collections for Miles Davis and Bob Dylan sometime in 2022. Additional releases are also being planned.
The music and entertainment industries are slowly embracing NFTs and the Metaverse.
Eminem and Snoop Dogg performed their brand-new hit in a Metaverse developed by Yuga Labs, the same firm that created the Bored Ape Yacht Club, during the MTV Video Music Awards on August 29.
Two Bored Ape Yacht Club avatars owned by Eminem and Snoop Dogg are featured in the song From the D to the LBC, which was released in June.
Best Metaverse Performance was a brand-new award category that made its debut at the MTV Video Music Awards. It included nominations for six different acts in its first year, including Ariana Grande, Justin Bieber, Charli XCX, Twenty One Pilots, BTS, and Blackpink, who went on to win.
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