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The National Football League (NFL) is toying with non-fungible tokens (NFT) once again, releasing a set of card-themed souvenirs to coincide with the league's forthcoming player draft on Thursday.

The collection is available on the league's Polygon-based marketplace, which was launched in November 2021 and has since been utilized for a variety of playoff tickets promos.

Members of this year's "Inner Circle" club, which comprises supporters chosen to represent each team on draft night, will also get NFTs.

Since the marketplace's launch, the league has given away over 500,000 NFTs related to ticket purchases, according to a league official. Around 210,000 of those 500,000 had direct interactions with their owners, which the league considered a triumph in terms of engagement.

In an interview with CoinDesk, Sam Rubinroit, the NFL's director of club business development, said, "Those are just the ones we handed away for free, so we were impressed by the engagement figures for sure." "We sold out of a lot of the NFTs we made available for purchase within 24 hours of their availability."

The ticketing collectable platform is still in its "test and learn" phase, according to Rubinroit, with bigger ideas in the works for the future season. NFTs from the company's first "Regular Season Clubs" collection were once worth thousands of dollars each, but prices have now dropped to the $300-$600 range for the most popular teams.

The Polygon-based marketplace is one of many NFT waters into which the league has waded in the previous year, the most noteworthy of which being a deal with NBA Top Shot developer Dapper Labs to launch NFL All Day. The Flow blockchain underpins both Top Shot and All Day.

The league's formal blockchain partnerships policy is still being fleshed out, but there has been some progress in recent weeks in the areas of fan tokens and crypto sponsorships.

The league's players association (NFLPA) has a few crypto-related agreements of its own, including an NFT deal with sports betting behemoth DraftKings and a metaverse gaming partnership with Upland.

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