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Ernest Cline's iconic novel "Ready Player One" depicts a grandiose virtual reality in which individuals spend the majority of their time, providing an escape from a world riven by social, economic, and political warfare.
In this universe, digital currency is more stable than fiat cash, and gamers can take on any identity they want. A world that is currently being constructed.
We will wonder how we ever lived without the metaverse in a few years, just as we do now about the internet. Fundamentally, the metaverse brings together everything of our digital lives — video games, social media, texting, and e-commerce – into one seamless experience.
2D websites will transform into 3D web places that are interactive, immersive, and social thanks to a massive network of interconnected networks. Instead of scrolling through web sites, you'll be aware of others doing the same thing as you when we gather to play, shop, speak, and search together.
The metaverse has the potential to make the internet more productive and socially beneficial. It's also highly game-like, and it pays real money to those who know how to create livable worlds. To put it another way, game designers.
The actual platform or virtual environment in which communities form will become an opaque infrastructure layer, similar to how websites are today hosted on AWS or Google Cloud.
Users will instead select a metaverse platform based on its ease of use, technical capabilities, and content quality. Creators who master metaverse content production or developers who construct tools that make it simple for mainstream people to generate and distribute their own metaverse content will attract the most users and hence build the most valuable platforms.
Users will come for the content (events, shows, and competitions), but they will remain for the social relationships that shared gaming experiences generate.
It would enable people who are currently obliged to hide their true selves in their physical environment owing to cultural constraints to grow and display their originality online. Participation will no longer be limited by perceived physical limitations, and communication will not be hindered by a lack of a shared language.
Physical boundaries will be dismantled, resulting in a positive feedback loop that will propel the entire metaverse forward. Communities are always hubs of creativity, and our shared digital spaces will be no exception. If the metaverse is personally rewarding, it will be self-fulfilling.
Similarly to how the internet has consumed our free time, the metaverse will become our primary means of procrastination. We'll use it on the go, sneaking a few minutes here and there when we can, but we'll also settle in for extended periods of time when our schedules allow (or, maybe, when they don't, to the expense of our real lives and duties).
The metaverse, on the other hand, may be more commonplace than we imagine. The metaverse is more likely to resemble the real world than a sci-fi, future, or dystopian depiction of it.
We know this because people who already spend time in the metaverse (on platforms like IMVU, High Rise Second Life, and Fortnite) tend to buy street-style apparel and construct houses that appear to be rather regular.
While the metaverse allows for futuristic versions of reality, the human mind may prefer to live in a world that is largely reminiscent of the one it is most familiar with. We may all live our finest lives in the metaverse, but we may recognize that version.
In the metaverse, diversity and community development are important
The metaverse will appeal to both men and women. Cultures and geographical boundaries will be irrelevant in the metaverse. People who like to play games, make music, mingle, or just watch people will find a home in the metaverse. Because everyone has a position in the metaverse, it will serve as a cultural center as well as an economic engine for future generations. Brands of all sizes may connect with their target consumers and improve their digital identities.
New brands that are being formed and will be built in the metaverse have a unique opportunity to compete and surpass the global brands that exist today. To mention a few, the most well-known brands in the metaverse right now are Bored Ape Yacht Club, RTFKT, Genies, and Zed Run. Some of these brands may be foreign to you, which proves our thesis.
Web 3 and the metaverse are ushering in a new era of commerce. Big, corporate brands are seen as anathema to the crypto culture, which promotes community, evangelists, and profit sharing in certain ways by the Web 3 community. The metaverse has its own logos that denote quality and authenticity. Many of these businesses are quite new, but they have already become truly worldwide and have cult-like followings.
There's a chance to do things differently this time. The core idea of crypto is that economics should service people rather than the other way around.
Corporations understand that the most valuable brands will most likely be born in the metaverse and will be metaverse-native. As part of their metaverse strategy, Nike (NKE) purchased digital sneaker business RTFKT. To put it another way, one of the world's most powerful companies did not enter the metaverse with its existing brand, but instead bought a young metaverse-native firm to acquire exposure to this next-generation internet.
Essentially, it's a game
In the metaverse, one thing we're likely to do together is play video games. That is the key activity that will draw us there for the first time and keep us going back again and again.
A version of this reality has already come in certain respects. The internet has fully swallowed children all around the world for the past decade. They spend their time in interactive spaces, where they play games, socialize with their peers, start small enterprises, and purchase and sell items.
Video games, in particular, have become a popular way to meet new people. Even when contrasted to millennials, the "metaverse generation" (children under the age of 18) has radically different expectations from technology.
Meta is for them (FB) Facebook is truly geared toward the elderly. TikTok is entertaining, but it isn't particularly participatory. When you want to spend time with your parents, you watch Netflix (NFLX). YouTube's short-form, always-on, user-generated material has displaced traditional television programming.
Young people today are just as addicted to technology as their parents, but they consume it in a different way.
The upcoming metaverse video games will not be afterthoughts or side projects, but rather the primary event. Games could take on totally new forms.
Some games, such as Fortnite or Valorant, will not be first-person shooters. We occasionally play classic arcade games such as Super Mario Brothers or Pac Man. We'll also procrastinate by playing mindless pattern games like Candy Crush or creating virtual environments in games like The Sims or Second Life.
The video games we play in the metaverse will be of exceptional quality, frequently developed by AAA firms, and will keep us going back for more. They might be constructed on the blockchain as well. Today, blockchain-enabled games and blockchain games are still in their infancy, with few titles available and blockchain technology still being created.
Similarly, because the metaverse is essentially a video game, video game creators are likely to be the key designers. Because video game production is exceedingly sophisticated, the individual writing the code must think in three dimensions. Video game developers are often among the greatest and brightest graduates of computer science school programs.
The door swings open when a human turns a door knob in the metaverse. That's not simply a 3D architectural model; it's a world with cause and effect, and just a few hackers outside of game studios are familiar with it.
Because these developers cannot be produced as quickly as HTML developers, there will be a higher demand for game development expertise from remote areas and emerging countries, resulting in a new economic opportunity for those who are skilled enough to teach themselves game creation.
In some areas, the metaverse is progressing quickly, but in others, it appears to be moving at a glacial pace. It's vital to keep in mind that this new ecosystem is made up of complex and highly adaptable video game worlds, which require a long time to construct and test.
We are pleased by the influx of new players in the sector, and feel that the metaverse that we all desire will evolve and ship far faster than prior technological breakthroughs.
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