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MIAMI BEACH, Florida – The Bitcoin-centric payment company, Strike, is broadening the availability of its app to over 65 countries, surpassing its existing presence limited to the United States and El Salvador.
During the Bitcoin 2023 conference held in Miami Beach, Florida, Strike's CEO, Jack Mallers, revealed the announcement on Friday.
The Strike app utilizes Bitcoin and Lightning, a secondary network designed for quicker and more cost-effective bitcoin transactions, to provide worldwide payment and cross-border money transfer services. The app has recently undergone a significant user interface upgrade, enabling users to hold funds in both bitcoin (BTC) and tether (USDT).
With this expansion, Strike anticipates its total addressable market to encompass nearly 3 billion individuals, highlighting the significant growth potential for the company.
“Our end goal is to address the 7 to 8 billion people in every single country,” said Manuela Rios, Strike’s vice president of product, in an interview with CoinCryptoUs.
Rios says the app’s new user interface will feature a seamless onboarding experience, something she said the company has been working on for years.
“If you are in the United States the apps are gorgeous; there's a really high bar for design,” Rios explained. “Unfortunately that's not the case when you download apps abroad.”