FAQs for Bff Crypto

What is the story behind BFF?

BFF was created by Brit Morin and Jaime Schmidt, two serial entrepreneurs and investors who share a passion to help women rise to their full potential. 100+ female and non-binary leaders across crypto, tech, design, business, and more have assembled to support BFF's growth and utility.

Who are the members of BFF?

While the BFF community is decentralized, it has 70 founding members, including actors Gwyneth Paltrow and Mila Kunis, Rent the Runway CEO Jennifer Hyman, Eventbrite CEO Julia Hartz, ClassPass founder Payal Kadakia, and investors Alexa von Tobel and Kara Nortman.

Is the crypto community becoming a boys’ club?

Although the underlying technology behind the world’s first cryptocurrency, Bitcoin, was conceived by a woman, the crypto community still struggles with some degree of gender-based online harassment and has notoriously adopted a boys’ club image. Some 16% of men invest in the $1.7 trillion crypto market, compared with just 7% of women.

Do you remember when we were into crypto before Crypto was cool?

If you haven’t followed Brit + Co for very long, you probably don’t remember that we have been into crypto before crypto was cool. In fact, nearly 4 years ago to the day, we hosted our very first Decrypting Crypto Summitand thousands of you showed up. At the time, Bitcoin was all the rage, yet only 4% of women were cryptocurrency buyers.

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