Sporting alliances 'help alter the perception of cryptocurrency away from the assumption that it's there simply as a speculative frenzy,' according to Luke Ryan of CoinJar.
Earlier this year, Crypto.com became the first crypto platform to partner with an F1 team (Aston Martin Cognizant Formula One), the first to partner with an NHL team (Montreal Canadiens), and the first to partner with a professional sports league (Lega Serie A).
Crypto.com will also receive the designation of UFC’s first-ever Official Cryptocurrency Platform Partner, creating a new sponsorship category for UFC. Crypto.com has built a leading reputation within the cryptocurrency industry with over 10 million users worldwide and is a top-ten finance app in both the App Store and Google Play.
Crypto.com's branding will feature prominently at the tournament's venues. Singapore-based cryptocurrency exchange app Crypto.com announced on Wednesday, March 22, that it will be an official sponsor of the 2022 FIFA World Cup, scheduled for a November kickoff in Qatar. 1 Crypto.com will be an official sponsor of the 2022 FIFA World Cup.
Formula 1 announce Crypto.com as inaugural global partner of the F1 Sprint series a few seconds ago
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