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The Apple App Store is where a traditional gaming business is attempting to bring Web 3 gaming to the forefront of crypto skepticism.
Ready Games received $3 million in a token sale on Friday to fund the development of a Web 3 mobile gaming division.
BITKRAFT and Hashed led the round, which also included Tribe, IOSG, Spartan, Mapleblock Capital, and Polygon.
According to a press release, Ready Games' Web 3 business would focus on "incentivizing Web 2 game programmers to explore and migrate to Web 3, while delivering games 'as usual' through traditional app stores."
The business, which was founded in 2016, says it has all of the skills needed to solve the problem of mobile GameFi uptake, relying on existing partnerships with both long-time game publishers and gaming guilds from the old world.
"In a sense, we've enabled the capacity to be like a testnet for thousands of gaming studios," David Bennahum, CEO of Ready Games, told CoinDesk in an interview. "Through Read,y, they can take an existing Android or Apple game and bring it on-chain in under 30 days."
Web 3 gaming is a significant bet for VCs
The funding round is similar to C2X's $25 million token sale announced in March, which was also supported by Hashed and focused on mobile GameFi adoption.
Hundreds of millions of dollars have been poured into blockchain gaming from various funds in the last year, with the Terra and Solana ecosystems being the most popular destinations for investor financial flow.
With funding secured, the industry faces some significant challenges on its way to mainstream success. Because Apple takes a 15% to 30% share of all in-app purchases, including NFTs and in-game digital assets, many crypto-native game creators have avoided App Store engagement.
The anti-crypto crowd's stigma against NFT game integrations was on full display during Ubsoft's initial excursion into the technology last December.
Like many others in the industry, Bennahaum sees blockchain adoption in mobile gaming as more of an inevitability than a gamble.
"We overcome these challenges by educating individuals on best practices," Bennahaum remarked. “How do creators ultimately become proprietors of the blockchain element of their game? I'll simply say that the Ubisoft situation is actually a separate issue; it's the pitfall of following the crowd and not properly considering the long-term worth."
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